Latfro Entertainment

Latfro Entertainment, founded in 2001 by our CEO Carlos Wind, celebrates and shares over 20 years of experience in the Entertainment & Booking Industry. Growing up as a Latin American kid with Argentinian parents and German and European grandparents, our founder had experienced what it means to be different from others, at a very early stage. The diverse residencies between Germany and Argentina, would always let him feel as a foreign in his own country. In Argentina people would call him the German kid and back in Germany he has always been the Argentinian kid. As the years passed by, Carlos was getting to know more about the history of the african continent and culture through his ex-fiancé. He soon realized, that both continents share a history full of suffering, where the native people have been colonized and robbed. As they were dreaming about having kids in the future and the young couple dropped the name LatFro, to describe the roots of their future kids. Once that name “LatFro” dropped, Carlos felt that this was the beginning of something big and a great name for his company. The name Latfro is a conjunction of Lat = Latin & Fro = Afro It was the perfect name to represent their roots, which is shown on the first edition of the logo of the company. The logo is a cartoon face with an Afro Hairstyle that has both continents designed in the Afro. The team immediately identified with the logo! We are proud of our roots and it’s important to show them! “Representation Matters” At the early beginnings, Latfro started off as a brand that was known for Club Events. After a while we started to promote Dance Workshops and real soon we promoted our 1st hip hop concerts, tours and festivals with international artists such as DMX, Wu-Tang Clan, Ice Cube, Nas, Snoop Dogg, Method Man & Redman, Busta Rhymes, Rick Ross, DJ Premier, DJ Jazzy Jeff, Lauryn Hill, Brandy, De La Soul, Slick Rick, Xzibit, Mos Def, Talib Kweli, KRS-One, The Game, Boyz II Men, J. Cole & more