Launchforce

Launchforce Strategy delivers consumer insights that have the power and substance to change the trajectory of brands to reach new heights. That's because our research methods do more than simply report the voice of the consumer. We dig deeper to reveal the essence of what will lead to a change in consumer behavior. Some success stories include: Cheez-it Grooves-named by Nielsen as a breakthrough innovation for 2015; or Johnson's Bedtime line-an entirely new occasion; BallPark Angus Beef Franks-catapulted BallPark to #1 over Kraft's Oscar Meyer. Our success stories are not limited to new product innovation. We also help brands develop communication strategies that resonate with their target audience in a way that drives growth. Check out Modelo Especial's advertising that has been driving double-digit growth. https://youtu.be/7N-Bhu3sefU