Lcj Group

LCJ Group is a company that focuses on creating solutions for companies looking to access the Base of the Pyramid (BoP) market. It was established in 2004 by Jimmy Makgato as LCJ Consumer Matrix, a company out to serve the needs of the entry-level market of South Africa mainly through brand activations for products which were relevant to the audience. LCJ Group delivers services such as product activation, advertising, audio & visual production, product development and asset management. We operate in a defined target market with a captive audience and we have an existing commercial contractual agreement with three churches with a combined membership of 6.6million. We leverage our relationship with the faith-based organisations to ensure that your brand reaches its target market by supplying samples and providing brand activations.