Lead Converters

The Journey to Lead Conversion In 2019, the founders of LeadConverters were working on their first venture, which was lucky enough to be receiving more than 600 leads per month. Like any good digital business, they ‘nurtured’ those leads through emails, tested discount offers and more, yet conversion rates remained stubbornly low. They hired an expensive salesperson to convert more leads, which increased conversions but costs were now much higher. They knew the leads were good quality, why weren’t they converting? Finally, they hit the jackpot when they tried contacting leads as soon as they registered on the website. It wasn’t easy for the whole team to drop everything the minute a lead came in, but it worked. Conversion rates skyrocketed. Customers appreciated hearing from someone ‘so quickly’ and the sales process flowed from there. Recognising the huge potential to help other companies convert their leads on-demand in a scalable way, LeadConverters.io was born.