Lead From Behind
LEAD FROM BEHIND is on a mission to make colon cancer famous. We want everyone to know that colon cancer is The Preventable Cancer. Colon cancer is the second biggest cancer killer in America - it doesn’t have to be. The best way to prevent it is by having a colonoscopy - that thing almost no one wants to talk about, let alone do. LEAD FROM BEHIND is taking on the stigma around it. And now is the time because in 2021, thanks to guidelines that lowered the age of your first colonoscopy or at-home stool test from 50 to 45,20 MILLION more Americans became eligible to get checked. LEAD FROM BEHIND is founded by Brooks Bell, powered by the Colorectal Cancer Alliance, and created in partnership with Ryan Reynolds’ Maximum Effort.
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