Leading Brands

Leading Brands is an award-winning, Dubai-based, healthcare communications agency that was founded in 2006. Specialising in the healthcare and pharma sectors, we produce scientific, medical journals, branded magazines, custom apps (iOS and Android) and engaging branded content for physicians, patients, pharmacists and care-givers. Working with clients on a global level, Leading Brands publishes branded medical reports and journals in a wide range of therapeutic areas for pharmaceutical companies, which are then distributed throughout the Middle East to doctors. Creating digital solutions for patient education, HCP connectivity, e-detailing and KOL development, Leading Brands has also built healthcare apps from the ground up for a number of pharma giants. Award-winning services include: • Branded medical journals for HCPs - what Leading Brands is renowned for • HCP-targeted materials (drop cards, flyers, etc.) • e-detailing • Detailing aids & drug brochures • Cross-platform (iOS/Android) medical apps (patients, caregivers & HCPs) • Medical referencing • Medical ghost-writing • Abstracts • Highlight reports • Slide decks • KOL interaction • Conferences • Event branding • Medical symposia (KOL- and expertise-driven events) • Translations (English-Arabic-French-Farsi) • e-Learning • CME • KOL development • Posters