Leading Hand

Leading Hand has been a creative partner to a range of for-purpose organisations for 25 years. Our designers speak directly to our clients to foster empowerment and keep our service offering simple, honest and affordable. Our directors are hands-on workers in our Sydney studio and strive to build and maintain a safe working space and ensure the broader team is a key part of the growth and mission of the business. Along with making beautiful and effective work for our clients, we aim to understand and improve the impact of campaigns, projects and initiatives we are proud to be a part of. Member of the Australian Graphic Design Association (AGDA). We are committed to donating a portion of our income to not-for-profit, charitable and arts organisations each year. During the last financial year, we were patrons of Force Majeure and the Sydney Writers’ Festival, and donated to the Asylum Seeker Resource Centre. Some of our clients have been with us since day one. Literally. We have made it a priority over our 25 years to service for-purpose clients that have beneficial outcomes for their audiences, customers, patients and all stakeholders alike. In our last reported financial year (23/24) we were able to identify 90% of our client base as for-purpose, where their primary focus was on achieving a social, cultural, or environmental mission, rather than solely on generating profit. Going forward our aim is to maintain a balance of more than 75% of our business with companies and individuals whose purpose is for good. We hope you can join us for that journey.