Leadstreet

LeadStreet is a newly formed business which provides advice, methodologies, processes and marketing support to help companies maximise the potential use of new and emerging marketing automation technology, for best-practice demand generation activities. Both company founders are B2B sales and marketing experts and have proven experience in implementing processes for capitalising on the benefits of marketing automation tools and supporting the sales function with quality lead generation programs. Our vision is to partner with clients in order to build the processes, implement the tools and provide the resources to automate their demand generation activities and enable revenue performance measurement of the marketing function. Our value is to (a) enable customers to link marketing investments to financial value creation by helping them measure the payback of their marketing efforts and take smarter risks with budget and resource allocation.(b) provide a lead management methodology and framework for the Asia Pacific region that can be used for scoring & qualifying leads, and help organisations measure performance and improve sales pipeline conversion rates.(c) help close the loop between marketing and sales by linking and correlating marketing and sales data so that both departments take ownership of closing qualified leads.