Legacy Lifestyle

With 1,2 million members and 250 brands on the programme, Legacy Lifestyle is the leading provider of open-loop, cash-back rewards programmes in Africa. Our platform provides our retail partners with a secure way to manage the technical, financial and marketing needs of a scalable, data driven rewards programme. Our cloud-based digital marketing solutions enable us to provide consumer insights, on which informed marketing decisions can be made. Cash-back rewards earned at one partner can be spent at any other partner simply by using a member’s mobile number as their unique identifier. With several billion Rand of annual spend and in excess of R100 million in rewards generated, Legacy Lifestyle continues to innovate and lead the market by creating scalable, eco-systems where brands can collaborate in a non-competitive way.