Lengkeng Technology

LENGKENG IS A TECHNOLOGY PLATFORM FOR MEASURING EFFECTIVENESS, DIGITIZING OOH CHANNELS AND CONNECTING ADVERTISING MEDIA OWNERS DIRECTLY WITH BRANDS OR MEDIA AGENCIES LENGKENG BENEFITS ALL STAKEHOLDERS: Brands and media agencies can use LengKeng to plan, purchase, and measure the performance of all outdoor media from a variety of media owners through a unified platform. LengKeng provides objective and accurate measurement data using proprietary technologies developed by our technology team. Besides, brands and media agencies can check advertising status and compare selling prices of the media instantly as a basis for making accurate and effective OOH advertising decisions. Advertising media owners, big or small size, can connect directly with brands and media agencies without the need for unnecessary intermediaries. This helps to increase profitability due to higher advertising channel utilization. LengKeng also helps media owners to improve profit margin by optimizing number of sales staff and hence operating costs. LengKeng helps the outdoor advertising grow strongly by digitizing data, proving the effectiveness of the OOH advertising channels and reducing selling prices from cutting out the intermediaries, thereby helping small businesses afford OOH ads and large businesses buy more.