Liberty Commodities Corporation

Liberty Commodities Corporation (LCC), makers of Maya hotcake and cake mixes. The Maya brand was introduced to the market in 1962. Synonymous with quality and tested by time, it has established itself as a well–loved tradition among Filipino households. Liberty Commodities Corporation is a part of the Liberty Complex, a group of companies involved in a wide range of enterprises including food processing and marketing, animal feed, agribusiness, chemicals, plastics, real estate and food service. It was organized in June 1965 as "Wheat Products, Inc." This came about because of the enactment of the Retail Trade Nationalization Law, prohibiting companies with foreign stockholdings from engaging in retail sales. Since Liberty Flour Mills (LFM) fell under this category, its Filipino shareholders decided to organize a marketing firm to distribute LFM’s wheat–based products consisting of bakery flour, cake mixes, snacks and pollard. The name was changed to Liberty Commodities Corporation (LCC) on its second year in anticipation of diversification into other lines of business. Maya brand is the benchmark of quality. Beefing up the line are all purpose flour, cake flour, cornstarch, brownie, oven toaster and Decadence mixes, as well as a line of "negosyo mixes" in popular flavors for the institutional market. Capping all these is ISO certification for the manufacture and selling of flour–based food products. This is a global quality seal attesting to a management system in place that meets international standards. LCC is the recipient of numerous national and international citations for technological achievements particularly in the fields of pollution control and alternative sources of energy, as the "Most Outstanding Healthy Workplace" in the National Capital Region, adopting healthy settings approach and good manufacturing practices (GMP), for various marketing and public relations projects and for business management.