Lifecents

Financial wellness that builds financial readiness—the clarity, capability, and confidence people need to take meaningful action. Most financial tools treat people as data points—transactions, demographics, account balances. They see the what but rarely understand the why: why someone is stressed about money, why they haven’t started saving, or why they avoid their finances altogether. LifeCents starts with understanding. Through a privacy-first, self-disclosure model grounded in more than 20 years of behavioral science, we learn what really matters: goals, fears, life circumstances, and financial personality. That understanding is what enables real behavior change. How LifeCents helps people move from insight to action: → Understand the whole person—not just their accounts → Meet them where they are—financially and emotionally → Identify the next best action—one step at a time → Connect them to the right resource at the moment of readiness → Build lasting financial readiness through progress that compounds A personal AI Coach makes guidance accessible through conversation—powered by everything each individual has shared, not generic advice. For organizations, LifeCents acts as the unifying layer across fragmented benefits, guiding people to the right product, service, or human support when they’re ready. For employers, credit unions, financial institutions, nonprofits, and government agencies, LifeCents delivers: Strategic visibility into population financial needs Measurable behavior change—not just clicks Deeper utilization of existing benefits and products A trusted, product-agnostic platform aligned with your mission We don’t sell user data. We don’t push competing products. Our only incentive is the financial health of the people you serve. 2× Fast Company World Changing Ideas recipient.