Lifecycle Marketing Ltd

Lifecycle Marketing enables brands to deliver timely messages to pregnant women, families with children aged 0-12, as well as maternity & infant healthcare professionals in the UK through our fully integrated channels. Lifecycle brands include: EMMA'S DIARY: Emma’s Diary Pregnancy Guide is distributed via GP surgeries across the UK. We have been giving pregnancy and baby advice for over 28 years and pride ourselves on supporting parents-to-be on their journey from bump to baby and beyond. The Emma’s Diary portfolio also includes- Sample packs distributed to new mothers and mums-to-be- One of the UK’s largest databases in the sector, allowing marketers to accurately target their promotional activities for baby and related brands- Birth wallets distributed when the parents register the birth- A digital communication platform, including social media channels reaching 2+ million of consumers monthly. FAMILIES ONLINE: Families Online is the fastest growing digital platform for parents in the UK, on a mission to inspire family adventures and help parents find news, reviews, and deals and discounts for the whole family. HEALTH PROFESSIONAL ACADEMY: The Health Professional Academy is a free online learning channel for antenatal, postnatal and paediatric healthcare professionals, as well as pharmacy professionals working with parents and children. Our eLearning courses are grouped into three academies: Mum & Baby, Child Health and Pharmacy. All our online CPD modules are developed in partnership with a team of leading academics, so you can be sure the module you’ve chosen is credible, referenced and up to date. Information is in line with guidance from the NHS, NICE and Royal Colleges, as well as Unicef’s Baby Friendly Initiative.