Lifecycleiq

As the founder of LifecycleIQ, I bring two decades of hands-on experience helping innovative companies harness the power of marketing technology to drive growth. Operating as an independent consultant, I offer fractional lifecycle marketing and MarTech expertise to small and medium-sized businesses looking to optimize their customer journey and marketing operations. Drawing from my successful track record with companies like Papa, Earnest, ExpertVoice, and PenFed Credit Union, I help organizations navigate the complexities of modern marketing technology. My expertise includes marketing automation platform migrations, data-driven strategy development, and custom low-code automation solutions that significantly improve acquisition, activation, and retention metrics. I partner directly with clients to provide: • Comprehensive lifecycle marketing program audits • Marketing automation platform optimization • Strategic roadmap development • Custom integration and automation solutions • Marketing operations process improvement • Hands-on implementation support Working with LifecycleIQ means getting direct access to seasoned expertise that transforms your marketing technology investments into measurable results. I combine strategic advisement with practical execution to help your business achieve its growth potential. Typical engagements start at with both project-based and ongoing consulting arrangements available.