Lifespan Care

In the early 1980s, Becky Peters and Pam Goodman were doing more than just caring for a handful of aging clients—they were managing every aspect of their lives, from finances and safety to social engagement and well-being. At the time, no agency in Santa Cruz County offered such comprehensive, all-inclusive care services, and only a few existed along the entire West Coast. With a loan and a clear vision for the future, they founded Lifespan, a pioneering aging care management agency committed to delivering the highest quality and most client-centered care. Over four decades later, Lifespan has grown into a trusted leader in aging care, with two locations—one in Santa Cruz, California, and one in Hawai'i. The company employs nearly 100 dedicated professionals, including caregivers, administrators, and a multidisciplinary team of care managers comprising nurses, social workers, and gerontological specialists. Lifespan continues to set the standard for innovative, compassionate, and coordinated aging services. To learn more about the essential services Lifespan provides, visit