Lightmoney

LightMoney.com is the brainchild of Dianna Burkholder, a Chartered Socially Responsible Investment Counselor (CSRIC) who is an advocate for social justice and the environment. Dianna has a strong passion for scuba diving, and this passion has allowed her to see firsthand, both the beauty of oceans and beaches across the globe, as well as see the damage being done by climate change. Her 15 years of experience in the financial industry combined with her love of scuba diving, has strongly and directly impacted her approach to investing. Dianna has seen the increased appeal of ESG with investors and has also seen the shortfalls of the investment industry’s approach to it. She has also seen how companies attempt to uphold a certain persona, while “greenwashing”, lacking transparency, and maintaining conflicts of interest, making it difficult for investors and advisors to really know a company’s true values and commitment to them. Many times, ESG, as measured today, isn’t always effective in telling the full story of a company’s value system. With that in mind, LightMoney.com was created, as an easy to use, straightforward website designed to shine light on the values of S&P 500 companies.