Ligucibario

Ligucibario® is an Italian expert team specializing in Mediterranean ethnogastronomy - history, traditions, culture, crafts, recipes and geography - with a focus on the connections linking food & wine - tourism - internationalisation. It is a corporate brand of Welcome Management, a consultancy firm specialized in training and marketing for the tourism, enogastronomy and crafts sectors. It boasts a vast network of clients and partnerships including VET centres, universities, SMEs' organizations, Chambers of Commerce and other local authorities, hotel groups, restaurants, tour operators, food manufacturers. Owners Luisa Puppo and Umberto Curti have more than 20 year’s experience in training (NEET, unemployed, would-be entrepreneurs, entrepreneurs, staff, graduates…), SME development plans and regional development projects, as well as design and coordination of projects linked to European Social Fund, Lifelong Learning Programme and EU territorial cooperation frameworks. Expertise areas include MSMEs (tourism, enogastronomy, crafts) marketing and training, internationalisation, Business English-related micro languages, cross cultural communication, social media marketing as well as destination management/branding (competitiveness of rural areas and coastal areas) and special interest tourism offers (experiential tourism, art & culture, active & sports, food & wine…). Ligucibario® focuses on the specific needs and wants of both the food & wine industry and destinations aiming at effective positioning on the enogastronomic tourism market, both in terms of training (skills need analysis, planning of projects, designing of methodologies and materials, delivery of training) and marketing The Ligucibario website is a multi-target platform dedicated to cross cultural food & wine history, communication and education (advertisement-free). Umberto Curti and Luisa Puppo are on LinkedIn