Literal Label

Literal Label is a relational art based brand marketing agency founded by Salem Roberts. As brand editor, Roberts explores and defines context both digitally and across brand touchpoints. He works to co-create spaces, or experiences for people to enter into and make their own meaning, allowing for human connection."None of the work we do exists without the spectator, or customer, as an active participant in the work," says Roberts."That's how we approach experiential branding with Literal Label." Literal Label has served corporate clients across the globe in their marketing communications and brand development, having opened up new online revenue streams for nationally known TED speakers, retail brands sold by Whole Foods, and co-creating content for Fortune 500 companies including LinkedIn and Nissan. Founded in 2014, Literal Label went global in its first year contextualizing the brand of a Swiss biotechnology startup, which then raised over $320k in capital. Literal Label is known for work that focuses on brand storification, customer experience, sensory branding, and bringing art to business.