Little Triggers

Little Triggers is a Sydney based strategic market research agency that provides: • Talented researchers on the project, not just the pitch; • Greater engagement with clients throughout each project; • More clarity in reporting.and less clutter. The name “Little Triggers” comes from a rock climb in the Blue Mountains. It’s a metaphor for what inspires the company to do good research: clients know where they want to move their businesses to and Little Triggers helps them get there by discovering the best route. We have experience in: • Concept and Proposition Testing • New Product Development • Satisfaction and Loyalty • Brand Strategy and Architecture • Communications Testing and Evaluation • Segmentation and Profiling • Shopper & Retail • B2B research • Social Research and Polling We recognize the value of traditional research techniques but aren’t tied to them. We will use other techniques if we feel they will best meet on the client objectives. These may include: • Predictive analytics • Videography • Workshops • Accompanied shops • Semiotics/heuristics • Clinics • Online forums, groups and blogs