Loaded Magazine

Launched in 1994, loaded quickly established itself as one of the most successful magazines of its time. Cited as being at the forefront of 90s lad culture, in its original guise loaded was a celebratory magazine which featured a wide range of culture from football and extreme sports to music, film, and comedy. Under the editorship of James Brown, it effectively heralded the rebirth of gonzo journalism in British writing, with features on Italian sex clubs and infiltrating Satanic cults. Since loaded relaunched in November 2015, the site has been focused on breaking entertainment news stories and having strong, punchy news lines in our interviews. Our features across entertainment and sport are often in-depth with both established top names and breaking new talent. We believe that there isn’t currently an umbrella site offering highly informative interviews across all the fields of film, music, TV, sport, and comedy. This is coupled with seeking to update the original edginess of the original 1990s editorial voice offering a sharp wit in amongst the informative tone of stories, whether it be on human interest news stories or entertainment news and reviews. In effect, Loaded is a halfway house between the disposable clickbait of some sites and the more pretentious, unrealistically aspirational lifestyle choices of others.