Logical Brands

At Logical Brands, our mission is “Making pets' lives better through meaningful innovation”. Since 2017, Logical Brands has always taken a dog-centric view of the world to design engaging, rewarding toys for pets and pet parents alike. Beginning with Playology®, we created scented toys made from dog-safe materials that keep dogs engaged 7X longer than unscented toys. We built on the success of Playology®, to add the brand, an independently-certified environmentally sustainable line of products that can save over 20 plastic bottles per toy from oceans and landfills. We have also added Hound2O, based around the idea that “Life’s too short to play indoors”. The Logical Brands team is committed to fostering an environment of creativity and innovation as we continue our growth within the pet industry with the introduction of new brands such as Moose & Pig®, and Coat & Tails®. Learn more at