Look Marketing

Let's LOOK at a story. A friend who we worked with over a dozen years ago joined a new, global, segment leading company as their CMO and called us to help him. His new company was doing well in the recreational/outdoor products space yet he knew they could do better and needed to evolve to continue their leadership position and grow. The focus was to evolve from being a 'manufacturer' to a consumer focussed retail brand. A challenge we helped him accomplish in his previous leadership position. His new company sold good products and had a very solid distribution network. The products were sold by noting features. These products were 'escape' products, lifestyle products, products people didn't need, yet emotionally,'NEEDED.' We went to work and tapped into our passion for products that are fun and began help create a strategically sound plan to showcase their brand emotionally. We complimented their existing strengths of good, molded plastic designs - the tangible thing people buy - by adding how these products were the catalysts to put their day dreams in their hands. This included a trio of creative video series, 1) tap into the emotions of anybody wanting to be outside, 2) buyers guide on which product is right for you, 3)'how to' enjoy to the max, safely. This was also supported by an expansive library of photography. And a 360 digital plan to share. Then we took this campaign to the people, B2B, B2C, through event and experiential marketing. Being where people are with a memorable, on-brand experience package evolved the brand. The company just experienced a 37% increase in annual sales.#lookatus LOOK develops creative, targeted strategies and executes impact generating tactics for story telling through event and experiential marketing, public relations, creative video production and dynamic content, retail merchandising design and the passion and competitiveness to be BEST in your space.