Loretta Caponi

Loretta Caponi began embroidering as a child and has since become a legend, a true artisan rather than simply a designer. Exquisitely hand-embroidered details and natural fibres such as silk, linen and cotton are some of the trademarks of the company now run by her daughter and grandson. Located in the flower-frescoed Palazzo Aldobrandini in Florence, almost everything in this 600-square-meter atelier is hand-stitched and embroidered by a team of craftswomen. Racks and shelves are crammed with hand-made linen tablecloths, silk nightgowns, cotton pyjamas and children’s clothes.