Loshen & Crem

Evidence-led skincare. Emotionally intelligent care. Setting a new standard of Skin Integrity. Loshen & Crem is a Canadian Institut de soin de peau redefining professional skincare through evidence, empathy, and integrity. Founded by Sarah-Maude Cabana, a visionary CEO and skin educator with over two decades of industry experience, Loshen & Crem merges clinical expertise with human connection. Every detail—our consultations, protocols, textures, and pace—is intentional. We believe skin health requires time, trust, and truth, not quick fixes or aesthetic shortcuts. More than a concept, Loshen & Crem is a culture: a movement restoring depth, respect, and education to skincare. We represent over 70 curated brands, offer transformative treatments, and champion a standard of Skin Integrity that’s setting a new benchmark in Canada’s skincare industry.