Lost Love Records

There are way too many loves to be lost. And they will be lost eventually. But you can still hang on to your lost loves. The album is a lost love that we hang on to, equally persistent and proud. To listen to a record from start to finish is an experience and journey in itself. You will discover things you didn’t noticed at first. You’ll find certain favourite songs or sections, but perhaps later you’ll revise your opinion. If you only listen to one song by an artist (or in worst case, not even a whole song), how then are you able to make those discoveries? The mixtape didn’t kill the album format or the record business. The industry monster is alive and well, but the listener is down for the count. A mixtape was rather an introduction to a new world of discoveries. To send someone your playlist doesn’t take much effort. And it is within the effort you find love, passion and devotion. People talk about playlists and will barely bother to listen to one whole song. The opportunity to click yourself to something else seems to overpower every bit of common sense, something that also seems to be lost among many. Lost Love Records will release albums and audio books by artists, bands and authors with commitment. Indeed, the music and subjects will differ, it might not be for everyone, which will definitely never be the goal, but it will be an entirety, a complete experience, an aura of a lost golden age ready to be rediscovered.