Loudon & Associates

As a strategy consultant and facilitator, I help leaders in marketing & sales turn their commercial strategy into action and results. I bring a critical and challenging approach to strategic content, elevating strategic thinking while maintaining an informal, engaging and pragmatic process. This ensures strategies are well-substantiated, feasible and owned by everyone involved. Additionally, this develops the strategic leadership skills of all participants and makes strategy more fun and energising. I always customize to meet your unique needs. As an independent consultant and facilitator, I'm flexible in how I support. I strive to empower in a lean way rather than take over. However, if needed, I can also tap into my network of independent experts. Over the past eleven years, I have worked on a variety of strategy-related assignments across different industries and countries. Recent assignments included: Designing and leading the strategy process for an FMCG company, facilitating key strategy sessions, and securing strategy governance, resulting in five consecutive years of topline growth Accelerating a strategic initiative at an energy company that struggled to get off the ground, leading to the initiative delivering its first results within weeks Trusted advisor to the CMO at a financial services provider during a 3-year B2B marketing transformation program, acting as a sparring partner and supporting planning and operating model alignment. Get in touch to discover how I can help turn your strategy into results, tailored to your specific context and needs.+31641378606 or alexander (at) loudonassociates. com.