Ls Eleven Media Services

LS Eleven Media Services is a fully integrated media agency, ormed through a partnership between ASDA, and retail media pioneers, SMG. We pride ourselves on offering best-in-class media and expert media planning to allow you to always put the customer first. Our thorough understanding of ASDA’s customers and their journey also helps you maximise your marketing spend. By utilising the growing ASDA portfolio and harnessing data and insights backed by SMG’s expertise, we take an omni-channel approach to ensure you talk to the right people, at the right time, through the most appropriate touch points. Our campaigns are fuelled by customer data, enabled by the UK’s fastest growing digital programme, ASDA Rewards. Teamed with our principles of creative thinking and precision planning we’re able to execute relevant messaging and media at key points to influence the shopper journey across awareness, engagement and conversion. All our campaigns will be planned and evaluated in SMG’s proprietary software, PlanApps, which streamlines every aspect of executing retail media, and offers detailed insights and benchmarking across the best investment opportunities. Why invest in us- Nearly 20m households shopped at ASDA last year (2023)- 2nd biggest online grocery in the UK - Store no convenience and supermarket network - 3rd largest grocer in the UK - 6m rewards app members Let’s get planning your next campaign! Get in touch with your client manager today.