Lucid Dreaming

Life is too short for mediocrity. We believe that everyday experiences from your morning coffee to evening dining, how you travel across the world or down the street, and the ways we interact with others— all have the potential to be peak experiences. These moments are opportunities to feel like dreams you can play in. In the phenomenon of lucid dreaming, you become aware you are dreaming while still asleep. With this realization comes awe, but more importantly— agency. Knowing you are inside of a dream suddenly allows you not only to participate in the experience, but to interact with and influence the story. Leveraging principles of psychology, UX, and human-centered design we help our clients re-imagine reality on any budget. Beginning with the end in mind, we design backwards, mapping out the customer journey and identifying opportunities at each customer touchpoint to delight, elevate, and shape any experience to align with that customer's ideal ending. Storytelling, connection, and blending physical and digital mediums are our superpowers. We love projects that fall in the "in-between" zone. If it doesn't exist, for us that's great news. Our clients range from web3 gaming studios to international art galleries, performance artists pushing the boundaries of what's possible to educational institutions designing entirely new student experiences. We've worked with companies building tools for AI content creation, VR/AR platforms in the metaverse and run a highly acclaimed VIP concierge service for conferences and festivals. We believe that reality is negotiable. Come create your story with us.