Lucky Generals

Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY. While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE. This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.