Lur Apparel

lur® apparel Sustainable, socially-conscious and eco-friendly fashion lur® is women’s apparel for those who believe in a better world. A world where honesty, transparency, and sustainability reign. A world where your clothes are made well, look great, and endure. A world where businesses treat customers like partners, and service them as such. lur® was founded in 2012 by Mark Heiman, a nature-lover who majored in Forestry in the 1970s (he came by it honestly - he was born on Earth Day). That early “green” beginning eventually led him to become an entrepreneur, dedicated to creating disruptive, positive change within the apparel industry. Today lur® creates products from 100% recycled materials, gives back to the communities where we work and pays fair wages to those who make our clothing. lur® believes the production of ethical fashion can help create a rising tide of prosperity. lur® products are now available online and in over 500 retail outlets across North America.