Lux-Be

Founded by Sarah Stuart Trainor and Dee Bowman in May 2020, Lux-BE is a group of experts specialising in marketing, engagement, and communications for affluent and high-net-worth audiences. Having spent the last 15 years working in the luxury sector with both private and corporate clients, we have a deep understanding of high-net-worth behaviour. Specialising in luxury retail, travel, private networks, and events, we offer premium and luxury brands tailor-made marketing solutions to engage their most important clients, drive loyalty and sales. We combine our international network and global expertise to transform strategies into reality.