Lux Entertainment

LUX is a visionary lab of interactive experiences, where contemporary art meets play to explore a new “blue ocean” in the world of entertainment. Operating across three continents, we blend cutting-edge technology and artistic flair to spark imagination. Our proprietary formats—ranging from The Balloon Museum, This is Wonderland, The Color Hotel, Christmas World, The Flat by Porsche, Inflatable City, and We Are Puppets—push the boundaries of conventional shows. We know how to make contemporary art fun for children and how to bring out the kid in every art lover, igniting a sense of wonder for everyone. Guided by passion, innovation, and the desire to inspire, our team seeks to create fresh forms of entertainment where dreams, playfulness, and the spark of childhood come together in unforgettable experiences. With over 7 million visitors per year, Lux Entertainment’s events are among the most visited in the world.