Luxe Hapsal

Luxe Hapsal operates in the luxury products sector, making items of uncompromising quality and offering resortwear for an international clientele. The collections are made using only the finest natural materials and operating in an ethical and sustainable way. Luxe Hapsal is created by the mother-daughter Creative Directors & Founders Duo - mother Heli Huul and daughter Maria Elisa Huul - keeping traditions and know-how from generation to generation as they work together in their atelier in Haapsalu. The designers' collections incorporate their love for timeless aesthetics and attention to the smallest detail, coupled with high-quality craftsmanship and modern chic style. The collections are inspired by the relaxed chic Nordic Riviera style one is greeted with in Hapsal and its surroundings. The first complete Lifestyle Collection was launched in 2019 and quickly sold out online.