M A R C Research

M/A/R/C® Research is a consulting firm providing insights and strategies to empower clients worldwide with the clarity to move forward with confidence. Our teams design and execute accelerated and agile solutions - qualitative and quantitative, traditional and online - while adhering to a service ethic that is centered on driving client business success by making their goals our focus. Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue, and bottom line impact of a client’s actions. M/A/R/C has been successfully designing, executing and analyzing studies to help clients across a range of industries since 1965. We deliver answers with a business perspective in the language of decision-makers. We help our clients address consumer, channel, and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Our continuum of proven, marketing-issue focused solutions support clients’ brand building efforts. Our client-service locations are in Dallas, TX (headquarters); Greensboro, NC; and Chicago, IL.