M Piskurek

WHY | Driving change in Marketing I believe in growth by change. It is change that drives me, inspires me and energizes me. It is the exploration of unknown territory, avoiding routines and facing new challenges, every day, that makes me passionate about what I do. It is change that makes me grow as a person. I strongly believe, it is embracing and driving constant change that grows businesses and successfully transforms brands in the digital age. That’s why I am in business: to help brands to drive change. HOW | Connecting the Dots I believe the secret in driving change (in Marketing) is the ability to connect the dots and help people see and act within the bigger picture. My ways of working include - challenging the status quo to break routines - giving structure & context to manage complexity - adding strategic thinking & focus to approach challenges - providing persistency & guidance to facilitate solutions - encouraging critical reflection & continuous learning to optimize results WHAT | Transforming businesses & growing brands I currently focus on connecting people, processes and technology to facilitate solutions that transform businesses and grow brands. I support global brands, small-/ medium sized companies and leading consulting firms in - Business & Customer Experience Design (Business, Models, Customer Touchpoints & Journeys, Marketing & Sales Strategies)- Process & Organization Design (Process Maps & (Future) Ways of Working, Internal/ External Interface Alignments, Marketing Skills Development)- Marketing Data & Technology Solution Design (Marketing Data & Technology Architectures, Functional Requirements, Marketing Performance Steering Models)