M1 Marketing

Subject to your specific marketing requirements and a brief discussion, M1 Marketing can provide the following services to generate leads and improve sales. 1.Define/agree target audience • Identify your potential customers 2. Provide a database of customer prospects • Around 4,200 operators, plus key suppliers and manufacturers • We can add your customer data and manage the database to keep it up to date in preparation for regular communications on your behalf 3. Trade Press work • Produce regular articles regarding your products/services, based on current users, and including quotes from your customers • Articles are sent to over 150 trade news titles which are monitored and reported back to you as they appear • All press and media enquiries are handled by us • We provide a competitor press alert service • We produce a forward features schedule so that your business appears in all the relevant editions of industry publications 4. Design a customer information ‘magazine’ • The magazine, comprising current news articles, is placed on your website • We then design and send regular/quarterly e-news mailers to everyone on the database, which link readers back to the magazine on your site • Those that open the mailers are monitored and their contact details sent to you as potential sales leads for following up.(We generated 167 new sales leads for our client TruTac, during 2020) 5. Create testimonial ads based on the stories/users • Your customer’s positive experiences appear in selected CV industry titles • We also book and manage the media schedule if required 6. Work to an agreed plan • Activity is reviewed each month or as required • Monthly activity reports are sent to you Effectively you will have a marketing team providing positive, on-going results and support throughout the year. We provide these services for many businesses in the CV industry, all of whom benefit from regular exposure in the trade press and regular sales leads provided by us.