Maar Dat Terzijde

Maar Dat Terzijde connects people using its knowledge of and experience in sports and (marketing) communications. Pelle Rietveld from Maar Dat Terzijde is a talented decathlete, one of the main contenders to represent the Netherlands at the 2012 London Olympics. Elite sports contains passion and emotion that can be used to move people, whether this movement means a change in attitude (a change in emotions) or a change in behavior (buying products or services). In the 21st century economy experiences are more important to the public than products. The passion in sports is one of the main sources of meaningful, lasting experiences, and therefore a great tool for companies to connect to their audiences. Maar Dat Terzijde can help create these lasting experiences in sports clinics, motivational presentations or tailor-made solutions bringing sports and business together. Passion is one of the tools to make it happen, but in general, attitudinal and behavioral changes are the main objective of marketing. These changes depend on the power of communications. This power transcends the elite sports field, it is applicable to all fields of business. If done properly, especially written communications can be a great tool for companies to connect to and move their audience. Certainly in this era where the importance of the internet is enormous, no sales organization can work effectively without solid written communications. However, sales professionals generally don't like back-office tasks such as writing website texts or creating print advertising. Usually they're not that good at it, either. This is where Maar Dat Terzijde steps in, translating company goals and sales targets in texts that get the job done, move audiences.