Maaze

Senior business development consulting for B2B SaaS companies expanding in the Nordics. maaze.com helps SaaS companies grow faster in the Nordics through hands-on, senior-level business development. We don’t do theory, coaching, or long-term staffing. We deliver pipeline, deals, and market traction. Led by John-Patrick Skaar, a business development executive with 25+ years of experience across the Nordic tech scene, maaze.com specializes in high-impact, short-term projects that drive actual results — not just activity. Core Services- Nordic Market Entry — Fast-track your go-to-market with local insight, cultural fluency, and direct access to buyers - Pipeline & Sales Execution — We step in to open doors, run meetings, and close deals — as part of your team - Partner & Channel Development — Build and activate Nordic reseller, SI, or alliance ecosystems that scale - GTM Gap Analysis — Identify and fix weak spots in messaging, process, targeting, or value delivery - Interim BD Leadership — Add senior execution capacity without the risk or delay of full-time hires Typical Clients- B2B SaaS scale-ups entering the Nordic market - International software vendors without Nordic presence - PE-backed companies expanding in Europe - Consulting firms needing BD support on client engagements What makes us different: We operate with credibility, speed, and local know-how. No junior consultants, no fluff, no ramp-up delays. Just real BD — with clear deliverables, senior dialogue, and measurable outcomes. About our background: maaze.com was originally founded back in as a platform for IT security content and strategic awareness campaigns. While the focus today is senior business development for SaaS, that foundation in tech, communication, and positioning still informs how we think and operate.