Macondo

Macondo is an energetic universe, a multi-brand store mixing up iconic fashion establishment brands next to youthful labels on the rise. The store is the brainchild of Impact Group, a fashion and retail collective shaping curated, multi-brand experiences across physical and digital platforms. With a focus on innovation, elevated aesthetics, and commercial awareness, we oversee concept stores and retail projects that connect product, community, and culture. From buying strategy to visual identity, from local storytelling to global positioning, we believe in a dynamic, forward-thinking retail ecosystem built on quality, creativity, and vision. Macondo takes its name from the city in Gabriel García Márquez’s magical realist novel One Hundred Years of Solitude. You’ll find us in fair Verona, in a store lately refurbished by the creative agency Moon and architect studio Stamuli, where magic meets mayhem. Macondo is cultural exchange a place to see a show of photography, a glimpse at something rising above the clatter of our age. A must-visit store insiders have on their radars: cult following. A cross-cultural-exchan- ge: fashion + art. Men’s and womenswear by heavy-hitting brands and discover. It’s all in the mix. COPYRIGHT © 2021 MACONDO. ALL RIGHTS RESERVED.