Madden Associates Limited

Madden Associates provide professional channel sales and partnering consultancy services to both established and growing companies. We build partnerships that are: • Valuable: making a meaningful contribution to your business and its value. • Long term: typically 3 years or more. • Sustainable: maintainable without disproportionate resource requirements. • Scalable: enable growth greater than the resources invested. • Durable: able to withstand challenges, adversity and competition. • Profitable: for clients and partners. • Repeatable: industrialised and consistent. Madden Associates can help if you are looking to: • Grow your business through partners and channels. • Enhance the value of your business through recurring revenues. • Develop an EMEA business through partnering. • Define channel and partnering strategy. • Implement professional channel programmes and policies. • Execute effective channel sales activity. • Develop marketing materials for channel partners. • Negotiate contracts with channel partners.