Magic Numbers

In July 2024, Analytic Partners acquired Magic Numbers, a UK-based marketing analytics firm known for combining deep analytical expertise with a human touch. Today, Magic Works, an Analytic Partners brand, continues to deliver practical training for modern marketing needs. This acquisition strengthens Analytic Partners’ global platform with a shared commitment to empowering brands through smarter analytics, advanced decisioning tools, and the confidence to make informed commercial decisions that drive sustainable growth. Our team is down to earth enough to work side by side with anyone in your business, and credible enough to convince the CFO. We bring the latest tools and techniques — and the honesty to tell you when things are going off course. For more information on the Magic Numbers acquisition, visit: https://analyticpartners.com/knowledge-hub/newsroom/analytic-partners-acquires-magic-numbers/