Magpie Technology

Are you wondering what your marketing campaigns are really delivering? Are you struggling with the allocation of your marketing budget? Or do you want to know how much budget you need to achieve 10% growth? Then Magpie is the solution for your company! What we stand for: We aim to bring transparency to the chaos of marketing effectiveness. The market is flooded with quick, fragmented solutions that often present a false truth. We stand for 'one single source of truth', where we combine multiple solutions into one truth on which marketing decisions can be based. The problem we solve: Companies spend a lot of budget on marketing without really knowing what it delivers. Big decisions are based on the last click before purchase or figures from the major marketing channels themselves. This results in a far from optimal allocation of the marketing budget. Our approach: We combine marketing experiments with multiple data science solutions, such as Marketing Mix Modelling, Multi-Touch Attribution, and Causality Analysis. With our experience at Coolblue and My Jewellery, we can bridge the gap between complex data solutions and marketing business. Incrementality and Attribution are our magic words. Magpie Technology provides tools with results of marketing effectiveness. This way, you can cut out ineffective marketing and further invest in marketing channels with potential.