Mahogany Insights

We know Black consumers - and we want you to get to know them as well. You have all the stats, but do you really understand the "why" behind them? Do you have all the tools and understanding you need to authentically connect with Black consumers? Whether you and your team are novices with the consumer group or full of experts, we want to partner. DID YOU KNOW: The US Black population has grown 30% since and about 1 in 4 Blacks are Gen Z (Pew Research). 66% of Black consumers are more likely to return to a brand with advertising that authentically reflects their race.(Google/Ipsos) 69% of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race.(Google/Ipsos)$300B is the estimated unmet need opportunity with U.S. Black consumers.(Forbes) We are committed to helping create more inclusive brands. We work with organizations wanting to better define and understand their Black consumer and their needs 2. We help brands unlock key Black consumer insights and identify how to incorporate those learning into broader brand strategies that drive overall brand growth 3. We offer broader multicultural expertise, including fractional multicultural consumer insight services (Black, Hispanic, Asian) to help round out marketing and insight teams and ensure the voices of these segments are appropriately represented Our offerings include:* qualitative research (virtual and in person)* cultural context setting * brand consulting * strategic facilitation * ideation and activation workshop (design and implementation)