Mahon Jones & Associates

Mahon Jones & Associates is a tourism consultancy, with special expertise in cultural tourism. Services include product development, marketing, education and strategic planning. The MJA Tourism 1-Minute Report provides a timely, efficient, monthly scan of key tourism markets and trends. Marketing: The company provides education and advice on planning and implementing marketing plans based on the Canadian Tourism Commission's Explorer Quotient Model (EQ). This is based on the status of the company's president, Mary Mahon Jones, as an Authorized EQ Trainer, trained by the CTC, and assists businesses and marketing organizations in leveraging the marketing power of the CTC. Product Development: Internationally, Mahon Jones & Associates provides advice and planning for cultural festivals & events, arts and heritage attractions, natural heritage attractions and other aspects that define the destination's unique culture and heritage. This includes advice on the development of trails and itineraries. Within Canada, in addition to providing cultural tourism expertise, Mahon Jones is authorized to assist members of the tourism industry in using EQ in positioning its products to better attract customers. Strategic Planning: We believe that a strategic plan is a living document, based on solid research, stakeholder engagement and the application of a good balance of creative and critical thinking, resulting in innovative approaches that are firmly based in reality.