Maier-Media, Llc
Why advertise out of home?(OOH) Because Americans are on the move, and they spend 70% of their waking hours away from their homes. When you consider the information from the Arbriton survey below, conducted in February 2013, you will understand the value of Out Of Home advertising and specifically Fleet Advertising and why it should be included in your media mix: • Three-quarters of total U.S. adults have noticed OOH advertising in the past month. • OOH is an effective local media. About 7 out of 10 OOH ads promote local businesses. • Nearly 6 of 10 consumers have gone online as a direct result of seeing an OOH ad. • Out-of-home ads motivate action. OOH media has prompted 4 in 10 viewers to visit a store or restaurant they saw advertised. • 87% of Americans traveled in a vehicle in the past month • In a full seven day week Americans spend over 20 hours traveling
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