Maimai

Fresh and new, smooth, unrestricted, combining the global life style with the local culture of Salento. Maimai was founded in 2012 as a spin off project of Calzaturificio Emmegiemme Shoes, one of the most prominent Italian sneakers manufacturers, mixing the grand knowledge of shoemaking, the superb flavour of Made in Italy and the willingness to express and communicate the essentials of a strong identity. Born in the wonderful land of Salento, its colors, perfumes, shapes and art are at the base of the inspiration for each collection. The attachment to the land and the aim to protect it bring the company to care a lot about environment protection, cultural promotion and people safeguard, which are among the fundamental values of MAIMAI. MAIMAI shoes are a short circuit between comfort and street style with an infusion of fashion into daily routine. Its collections are a mirror for our fluid world, for the cultural mix and match and for all those ingredients that made continuous changing the only reliable rule of our contemporary living.