Maisonlbb Consulting

Working with US and European CEOs in technology and consumer businesses to fully realize their Brand & Marketing Strategy. Delivering marketing leadership with a focus on brand purpose, positioning and narrative that informs emotive storytelling, exceptional communications and brilliant creative. We deliver hands-on, fully personalized service and expert perspective to develop: Overall Brand Strategy – highly bespoke Purpose, Vision, Mission statements that define the company and serve as a go-forward bedrock foundation. Marketing Positioning Statement – carefully codifying target audience, their motivations and competitive differences. Brand Identity – developing differentiating logo, visual identity, tone of voice and naming guidelines Communication strategy - comprehensive ‘source code’ narrative to support customer touch-points across owned, earned, paid media. Content Development – informed by the communication strategy - core messaging, key visuals, videos, illustrations, animations. Website development - from completely new design to simple product refresh. AI, UX, Design, Programming, back-end, e-commerce. Marketing Campaign - crafted to individual clients' needs, B2C or B2B. Strategy and creative development with media planning. Sales presentations - customer facing materials, keynotes, videos, sales collateral with supporting narratives, adaptable by customer status and segment Board engagement - Keynote, videos, hand-outs, pre-read, technology presentations. Competitive Assessments - evaluation of competitors and development of white space strategy, Social Media evaluations, product compares. Events - booth design and build out, presentations, lead capture etc. Team development and Organizational Design - identify and recruit talent to build out successful teams Marketing budget - planning, implementation, tracking, ROI