Majorelle Marketing

My clients are small companies in the sustainable energy and tech sectors. We collaborate around two things: improving their brand awareness and generating leads to increase their activity. Depending on the level of development of the company and the marketing activities in place, I usually start with a marketing audit, which allows me to better understand the functioning of the company, to analyze the performance of the marketing actions, and then to propose a tailor-made strategy. My specialties? • PRESS RELATIONS: creation of a database of targeted media and journalists, writing of the press release/boiler plate/press kit, pitch to the journalists, compilation and analysis of the coverage. Also: placement of articles in sectorial blogs (guest blogging). • CONTENT MARKETING: in an inbound logic, creation and distribution of content that will make your prospects want to know more about you (case study, customer testimonial, emailing, newsletter, etc.) I particularly like to practice content repurposing, in order to extend the lifespan and impact of the created content. ROI guaranteed! • PARTNERSHIP MARKETING also known as co-branding - excellent for reaching new audiences. • EVENTS: organization of your participation in physical or online events where you can meet your prospects. Also: detection of speaking opportunities at events for managers. • SOCIAL MEDIA: use the social networks where your prospects are active to initiate a discussion (social selling in B2B). How do I work? Pretty well in general, thank you for asking Concretely, I work either directly with the manager, or hand in hand with the marketing/sales team already in place. You can be a freelancer and love teamwork! Let's have a virtual tea to discuss, shall we? Send me a PM on LinkedIn or an email hello@majorellemarketing.com