Make Simple Labs

Research is at the heart of our work We’re a fan of thinking by first principles. While approaching a problem we repeatedly question every assumption, about everything we think we ‘know’. Digging deeper, peeling one layer at a time, we aim to reach the foundational truth, which cannot be questioned any further. Starting then, inside out, we discover new knowledge and devise new solutions, like raising a new born baby. Fundamental truths have always existed hidden beneath layers. Much like an agate crystal, one wouldn’t know what’s inside, unless one can see through its outer cover. Our background in engineering + science has made thinking through first principles as our second nature, as less of only a work philosophy and more of a life habit.