Maloka Labs

Social media platforms extract 500m collective years of human potential annually — time monetized to the tune of nearly $2tn since smartphones arrived, and now costing global industry over $1tn/yr in digital distraction. Reflecting this sorry state of affairs, the wellness economy is set to grow to $9tn by 2028, yet lacks the infrastructure to address such algorithmic extraction. No AI-native operating systems. No decentralized financial rails. No human-first protocols enabling safe value capture, personal agency or data sovereignty. Maloka Labs isn’t waiting for regulation or hoping platforms reform themselves. The only counter to extractive infrastructure is alternative infrastructure — our ‘third-eye’ way. Founded in the UK, we’ve assembled a global tribe: storytellers, educators, wellness professionals; AI researchers, blockchain developers; crypto journalists, white-hat hackers; financial and mobile wizards. Together, we’ve blueprinted infrastructure to help the wellness economy bypass extractive Web2 platforms and efficiency-obsessed AI systems that have failed to protect vulnerable users. Emerging from deep R&D, our team enters 2026 ready to pioneer a different user experience: a human experience where the ‘operating soul’ of our specialised LLM beats at the heart of our wellness spaces and services. Because the world doesn’t need another wellness app, it needs an AI system to proactively guide the user’s journey, orchestrating wellbeing-oriented communities and personalised interventions to help families and enterprises escape social media’s grip, all while being rewarded for shaping their better selves. In effect, we are building the foundational layer to deliver NextGen Wellbeing: intelligent, interoperable, community-governed. Our own use-case: the first AI-native platform dedicated to human flourishing, operating on our proprietary infrastructure with total data sovereignty. The personal guardian angel comes free. Sign up for our whitepaper in Q1.